Andrew Pole Overview of Target video
The video above focuses on behavioral shopping patterns via guests who shop online or in store. Predictive modeling is used to target (no pun intended) customers with relevant offers based on their shopping patterns. The online browser behavioral tracking method may be less effective as users opt for more privacy. Mozilla is proposing a Firefox browser add-on to boost browser privacy.
Mr. Pole mentions a current challenge is managing data more efficiently by reusing guest information across systems. It reminded me of an article I read called
Top Performing Firms are More Effective at Digital Reuse by Peter Weill, Stephanie L. Woerner, and Mark McDonald.
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